For most business owners and managers, marketing products or services to consumers is an essential part of their job. Most companies do at least some of their business over the internet, so it is to their advantage to have a good online marketing plan in place. Search engine optimization or Seo can provide them with such a plan.
Internet search marketing is a fast, efficient and affordable way to reach many people at the same time. According to recent studies, more than 39 percent of online retail customers find the products that they purchase by doing a search. Nearly two thirds (64 percent) of smart phone owners use their phones to shop online, and nine out of every ten adults in the United States use social media often. Online or search marketing is an effective way to reach them.
According to reports, around 70 percent of the websites that are visited after being found in a search are organic (not sponsored or paid). Internet searches can yield hundreds of thousands, or even millions, of search results. Seo can bring a website closer to the top of the list of search results, by using high quality website content and improving content visibility.