Plummeting Sales and Profits? Your Advertising May Be to Blame

Did you know that as many as 70% of business owners admitted that they devote only three hours a week, or less, to email marketing? Bad advertising can put your entire company at risk. Do not let your sales or profits plummet. Give internet marketing, including email marketing, the time and attention they deserve, or your company will suffer the consequences. How can you keep things looking up for your business, especially online?

Inexpensive, and Effective, Ad Placement

The best seo tips suggest a holistic approach, meaning that it is okay and, even smart, to have some paid advertising. PPC, or pay per click, advertising was first conceptualized by Goto.com in 1998, and today it is among the most successful, and cost effective, marketing strategies. Why? Its cost per conversation is significantly lower than radio, print, and TV, making it a good idea to shift from traditional advertising to digital marketing tactics. Companies should also do some research, and know the best locations for PPC advertisements. At least 80% of people on search engine result pages always or frequently ignore endorsed links. That does not mean that PPC and other paid advertising is ineffective, only that you will want to take it elsewhere.

User Friendly Web Design and Development

Need internet marketing help? The best place to start is your company website. The best web design tips and tricks make it clear… the most important aspect of a company site is usability. Companies need to make sure that webpages are easy to use, and simple to navigate. Content should be optimized for scanning, and to be read at length. And, finally, internet users should be able to view websites on multiple platforms, including desktops, tablets, laptops, and smartphone screens.

Effective advertising takes time, research, and day to day maintenance, and companies with limited staff and resources may want to consider outsourcing for internet marketing help. Get more info here.