Nearly one quarter of all marketing dollars currently spent go towards internet marketing. However, as a small business person, it can be hard to differentiate the wheat from the chaff when it comes to internet marketing products. There is so much internet marketing advice flying around these days that even the savviest business owner can become confused about whether the internet marketing tips for beginners popping up like dandelions all over the web are common sense guidelines or just a bunch of hooey. After all, though you may be an expert in your own particular industry, you likely realize that an expert at web design and development you are not.
The good news is that you do not need to be one. Recognizing, however, that when it comes to internet marketing products, you need internet marketing help from a true expert will place you in good company. A maddening 70 percent of small business owners spend less than three hours doing email marketing each week, even though email marketing is a proven driver of conversions. To put a finer point on it, 21 percent of marketers working with outside agencies on SEO say that they are highly satisfied with their program performance, as compared to the 11 keeping SEO in house. So lets recap. Small business owners who do their own marketing do not spend enough time on that endeavor, nor are they satisfied with their work. In contrast, folks who outsource internet marketing products report being satisfied, and it goes without saying that they are not worried about having enough hours put into marketing projects because they know that a team of experts is doing all of that work.
30 percent of all companies, increased from 28 percent in 2011, outsource some aspect of their SEO. Does this 30 percent know something that you do not? Is this 30 percent riding a bandwagon worth jumping on as you attempt to shift from traditional advertising to digital marketing?
The answers to these questions depend on a number of factors, one of which is whether you are happy with, or even have, for that matter, your own digital marketing team. There are some drawbacks to keeping SEO and online marketing in house, the biggest of which may be the time suck of having to directly manage your underlings. As a small business person whom we have already identified lacks internet marketing products expertise, overseeing such an enterprise on your own is probably a bad idea.
However, you still must invest in internet marketing products to remain competitive. This is where outsourcing internet marketing products like SEO comes in to play. The PPC model concept was initially dreamed up in 1998 by the company Goto.com, now known as Overture. This model has been proven effective time and time again. The fact of the matter is that internet search marketing nets an estimated $22 for each dollar spent on it. That is a huge rate of return and a big reason that effective SEO internet marketing products are necessary to a healthy bottom line.
Trusting an outside firm to provide you with SEO internet marketing products may seem like a leap of faith. However, reputable firms will always provide you with concrete analytics proving that past internet marketing products and SEO campaigns succeeded. These metrics, as well as testimonials from past and presents clients, can ease your discomfort about outsourcing SEO internet marketing products. As long as you do your research, you cannot go wrong outsourcing SEO to the best internet marketing products provider you can afford.