When many people think of search engine optimization, they think of some facelss algorithm, sorting and indexing and cataloging websites according to an unimaginably complex set of rules and guidelines. This concept can seem daunting to many people just starting to think about SEO, as they imagine they need years of coding research and programming expertise before tackling the search engine beast, but in fact, the opposite is true.
The algorithm is complex, and web crawlers do work under a set of complicated and stringent parameters… but so do you. Your brain is thousands of times more complex than any search engine algorithm could ever hope to be, and your criteria for evaluating web pages are strict as well. You want to read high quality, authoritative, popular articles on the things that matter most to you.
All the best Seo tips and tricks in the world can be boiled down to one incredibly simple concept… Optimize your site for real people.
If you target the “flesh and blood” searcher as your main audience, instead of the almighty algorithm, you will end up pleasing both of them. All the free SEO tips blogs and SEO Google tips forums can tell you specific ways to appease the algorithm and improve your ranking, but this is a case of getting to the right answer by asking the wrong question.
Ultimately, the algorithm serves the searchers, not the other way around. The search engines are not going to buy whatever you sell on your site. Customers will. The search engines exist to help those customers find exactly what they need in the least amount of time possible. So if your goal is to get customers, and the goal of the search engine is to bring customers to you, why waste time optimizing for the middleman (or rather, middlealgorithm) when you could direct your efforts towards the customers themselves?
Among all the SEO tips and tricks you can find online, this one is easiest to remember and easiest to implement. Think of what would impress a real live human being, not some string of computer code. Let that be your guiding SEO light, and you should do just fine.