When many people think of search engine optimization, they think of some facelss algorithm, sorting and indexing and cataloging websites according to an unimaginably complex set of rules and guidelines. This concept can seem daunting to many people just starting to think about SEO, as they imagine they need years of coding research and programming expertise before tackling the search engine beast, but in fact, the opposite is true.

The algorithm is complex, and web crawlers do work under a set of complicated and stringent parameters… but so do you. Your brain is thousands of times more complex than any search engine algorithm could ever hope to be, and your criteria for evaluating web pages are strict as well. You want to read high quality, authoritative, popular articles on the things that matter most to

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